Module 1: Introduction to E-Commerce (Week 1)
• What is E-Commerce?
o Overview of E-Commerce and Its Evolution
o Types of E-Commerce Models: B2C, B2B, C2C, D2C
o Benefits and Challenges of E-Commerce in the Digital Age
• E-Commerce Platforms Overview
o Understanding Popular Platforms: Shopify, WooCommerce, BigCommerce,
Magento, Wix, Squarespace
o Comparing Platform Features: Cost, Scalability, Ease of Use
o Choosing the Right Platform Based on Business Needs
• Project: Research and Select the Ideal E-Commerce Platform for a Mock Business,
Justifying the Choice
Module 2: Setting Up Your Online Store (Weeks 2-3)
• Domain, Hosting, and Platform Setup
o Registering a Domain Name, Choosing Reliable Hosting Providers
o Setting Up an Online Store Using WooCommerce/Shopify/Magento
• Store Design and Customization
o Selecting and Customizing Themes to Reflect Brand Identity
o Creating Product Pages, Adding Categories, Writing Engaging Product
Descriptions

• Payment Gateways and Shipping
o Setting Up Secure Payment Gateways (PayPal, Stripe, Square, Local
Payment Options)
o Configuring Shipping Options: Domestic, International, and Drop-Shipping
Models

• Compliance and Legal Requirements
o Understanding Data Privacy (GDPR), Taxes, Return Policies

• Project: Set Up a Fully Functional Online Store with Customized Products, Payment
Solutions, and Shipping Options
Module 3: Product Sourcing, Inventory Management, and Supplier
Relations (Week 4)
• Product Research and Selection
o Identifying Products to Sell: Market Research, Product Trends, Niche
Selection
o Pros and Cons of Dropshipping, White Labeling, and Direct Inventory
• Supplier Management
o Finding and Evaluating Suppliers (Alibaba, Oberlo, Local Vendors)
o Building Long-Term Supplier Relationships and Negotiating Terms
• Inventory Management
o Inventory Management Techniques: Just-In-Time, Safety Stock
o Managing Inventory Using Tools (Zoho Inventory, TradeGecko, Shopify
Inventory Management)

• Project: Create a Product Sourcing Plan and Set Up Inventory Management for an E-
Commerce Store

Module 4: E-Commerce Marketing Strategies (Weeks 5-6)
• Introduction to E-Commerce Marketing
o Overview of E-Commerce Marketing Channels
o Understanding the Customer Journey and Buyer Personas
• Social Media Marketing for E-Commerce
o Leveraging Facebook, Instagram, Pinterest, TikTok for Sales
o Developing Platform-Specific Campaigns and Ad Creatives
• Search Engine Marketing (SEM) and Paid Advertising
o Google Ads, Bing Ads, and Retargeting Strategies
o Using Google Shopping Ads for Product Visibility
• Email Marketing
o Building an Email List, Segmenting Audience, and Creating Drip Campaigns
o Automation Tools for E-Commerce (Mailchimp, Klaviyo)
• Influencer and Affiliate Marketing
o Identifying Key Influencers, Creating Affiliate Programs to Drive Sales

• Project: Develop a Multi-Channel Marketing Plan for an E-Commerce Store with a
Focus on Customer Acquisition

Module 5: Search Engine Optimization (SEO) and Content Marketing
(Weeks 7-8)
• SEO for E-Commerce
o On-Page SEO for Product and Category Pages
o Optimizing Titles, Meta Descriptions, and Product Images for SEO
o Using Structured Data and Rich Snippets to Improve Visibility
• Content Marketing
o Creating Content that Converts: Blog Posts, Product Guides, Infographics
o Building Trust with User-Generated Content, Product Reviews, and
Testimonials
• Video Content and Visual Storytelling
o Using YouTube, TikTok, and Instagram Stories to Showcase Products
o Live Streaming for Product Demonstrations
• Project: Develop a Content Calendar Including SEO-Optimized Blog Posts, Product
Guides, and Visual Content Ideas
Module 6: Conversion Rate Optimization (CRO) and Sales Maximization
(Week 9)
• Understanding Conversion Rate Optimization
o Key Principles of CRO: User Experience, Navigation, and Trust Signals
o Reducing Cart Abandonment: Email Recovery Campaigns, Exit-Intent
Popups
• Sales Maximization Techniques
o Upselling, Cross-Selling, Bundling, and Discounts
o Using Tools for Sales Maximization (One-Click Upsell, CartFlows)
• Personalization and Customer Retention
o Personalizing the Shopping Experience Using AI and Data Insights
o Implementing Loyalty Programs and Customer Retention Strategies
• Project: Implement CRO Techniques to Improve Sales and Customer Retention for
a Mock E-Commerce Store

Module 7: Logistics, Order Fulfillment, and Customer Service (Week 10)
• Order Fulfillment and Shipping
o Order Fulfillment Options: Self-Fulfillment, Third-Party Logistics (3PL),
Dropshipping
o Integrating Shipping Solutions and Calculating Costs
• Customer Service Best Practices
o Building a Customer Support System: Email, Live Chat, Chatbots
o Handling Returns, Refunds, and Addressing Customer Complaints
Effectively
• Reverse Logistics
o Handling Product Returns, Exchanges, and Reducing Return Rates
• Project: Develop a Comprehensive Customer Service and Order Fulfillment Plan for
Your E-Commerce Store
Module 8: Scaling Your E-Commerce Business (Week 11)
• E-Commerce Analytics
o Tracking Performance Using Google Analytics, Facebook Pixel, Shopify
Analytics
o Understanding Metrics: Customer Lifetime Value (CLV), Average Order Value
(AOV), Bounce Rate
• Scaling Strategies
o Expanding Product Lines, Entering New Markets, International Shipping
o Leveraging Automation Tools (Zapier, Shopify Flow) to Manage Growth
• Global Considerations
o Cross-Border Commerce, Localization, Multi-Currency and Language
Support

• Project: Create a Growth and Scaling Strategy for Your E-Commerce Store
Module 9: Legal and Ethical Considerations in E-Commerce (Week 12)
• Legal Essentials for E-Commerce
o Understanding Consumer Rights, Privacy Policies, and Terms of Service
o Handling Taxes: Sales Tax, VAT, and Cross-Border Taxation
• Data Security and Ethical Issues
o Protecting Customer Data: SSL, PCI Compliance
o Ethical Advertising Practices, Handling Fake Reviews
• Project: Draft Privacy Policies, Terms of Service, and Ethical Guidelines for Your Store