Module 1: SEO Fundamentals (Weeks 1-2)
Overview: Start with the building blocks of SEO and understand its role in the broader digital marketing field.
Topics:
Basics of search engine algorithms and indexing
Techniques for keyword research and competitor analysis
Structuring SEO-friendly content
Project: Conduct a targeted keyword research project and draft an SEO-focused plan.
Module 2: On-Page SEO (Weeks 3-4)
Overview: Optimize website content and layout for better search visibility.
Topics:
Creating effective title tags, meta descriptions, and headers
Internal linking strategies to improve navigation
Enhancing user experience with on-page SEO techniques
Project: Apply on-page strategies to boost a sample website’s SEO performance.
Module 3: Off-Page SEO & Link Building (Weeks 5-6)
Overview: Explore strategies to increase your site’s authority through off-page tactics.
Topics:
Methods and best practices for link-building
Social signals and managing brand reputation
Developing a balanced backlink strategy
Project: Design a link-building plan for an SEO campaign scenario.
Module 4: SEO Analytics & Reporting (Weeks 7-8)
Overview: Master tools for tracking and analyzing SEO performance.
Topics:
Navigating Google Analytics and Search Console for insights
Tracking keyword, traffic, and conversion metrics
Developing SEO performance reports
Project: Analyze SEO data and create a report to showcase improvements and actionable insights.
What You’ll Learn
By the end of this course, you’ll be equipped to:
Conduct comprehensive keyword research and competitor analysis
Implement on-page SEO with optimized content and links
Create and execute an effective off-page SEO and link-building plan
Track SEO progress using tools like Google Analytics
Build detailed SEO reports highlighting traffic and ranking improvements
Assessment and Certification
Throughout the course, you’ll reinforce your skills with quizzes, assignments, and hands-on projects. Achieve a passing score on the final project to receive a Certificate of Completion from Skill Tech Innovation, demonstrating your SEO expertise.
Frequently Asked Questions (FAQs)
This course welcomes everyone; no prior experience is needed.
A computer, internet access, and a microphone are all that’s required.
Yes, all sessions are recorded and available for you to review.
Yes, upon completion of our courses, students receive a certificate of completion, which can be added to your resume and LinkedIn profile.
Yes, we provide flexible payment plans for our courses and digital marketing services, making it easier for small businesses and individuals to access quality support.
You can contact us via our website or WhatsApp to book a free consultation. Our team will be happy to discuss your goals and offer personalized recommendations.
You’ll receive access to recorded lectures, reading materials, templates, and additional resources to support your learning journey.
Enrollment Details
- Course Length: 2 Months
- Format: Online, with live mentorship, recorded sessions, and projects
- Pricing: $240 or two payments of $150
Take the Next Step
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