Course Modules

Module 1: Foundations in Digital Marketing (Weeks 1-4)

• Overview: Start with the essentials of digital marketing and strategy.
• Topics:
  • SEO content creation training and introductory content marketing
  • Audience targeting and analytics
  • Crafting effective social media strategies
• Project: Build a digital marketing plan, including a content calendar and social media branding elements.

Module 2: Graphic Design Basics (Weeks 5-8)

• Overview: Dive into graphic design principles and the art of storytelling through visuals.
• Topics:
  • Introduction to Adobe Creative Suite for beginners
  • Color theory, typography, and design fundamentals
  • Creating eye-catching visuals for social platforms
• Project: Develop branded social media graphics and a logo for a sample business.

Module 3: Advanced Marketing & Design (Weeks 9-12)

• Overview: Hone your skills with advanced strategies in both digital marketing and graphic design.
• Topics:
  • PPC advertising, Google Ads, and social media ad design
  • Creating branded content with a focus on storytelling
  • Advanced visual elements and infographics
• Project: Design a cross-platform marketing campaign, complete with ad creatives and tailored messaging.

Skills You’ll Develop

After completing this course, you’ll be able to:

• Strategize and manage comprehensive digital marketing campaigns on platforms like Instagram, Facebook, and Google
• Create high-quality graphics using Adobe Creative Suite
• Apply SEO techniques, social media strategy, and PPC advertising effectively
• Integrate marketing strategies with impactful design for maximum engagement
• Build a professional portfolio showcasing your dual expertise in digital marketing and graphic design

Assessment and Certification

Each module features quizzes, assignments, and projects to help you reinforce your knowledge. Achieve a passing score to earn a Certificate of Completion from Skill Tech Innovation in Digital Marketing & Graphic Designing, establishing your dual competency.