Course Modules

Module 1: Social Media Essentials (Weeks 1-2)

Overview: Begin with the fundamentals of social media marketing.

Topics:

Understanding audience engagement to connect authentically

Optimizing profiles for maximum impact

Choosing the right platforms for your goals

Project: Conduct a brand audit and develop an optimized social media profile.

Module 2: Content Creation & Strategy (Weeks 3-4)

Overview: Learn essential content creation techniques that capture audience attention.

Topics:

Exploring content types: posts, stories, videos, and live content

Developing a content calendar to maintain consistency

Best practices for visual and written content

Project: Design a one-week content plan, including captions and visuals.

Module 3: Social Media Advertising & Campaigns (Weeks 5-6)

Overview: Utilize paid advertising to expand your brand reach.

Topics:

Navigating social media ad formats and targeting

Setting budgets and defining campaign goals

Analyzing ad performance for optimization

Project: Design a mock ad campaign with clear objectives and metrics.

Module 4: Analytics & Optimization (Weeks 7-8)

Overview: Gain expertise in social media analytics and refining strategies.

Topics:

Measuring reach, engagement, impressions, and conversions

Using analytics tools like Google Analytics and in-platform insights

Leveraging data to fine-tune your strategy

Project: Create an analytics report with data-driven optimization recommendations.

What You’ll Learn

By completing this course, you’ll be able to:

Build and manage a robust social media strategy across leading platforms

Develop customized content plans that engage your target audience

Apply content optimization techniques to maximize reach and impact

Confidently launch and track ad campaigns with measurable goals

Establish a compelling brand that connects with audiences through strategic brand building